NEW YORK – May 12, 2016 – Today’s workforce has never been more complex. Work habits are changing and Millennials are demanding not only different working environments, but new technologies and solutions to engage them, help them in their work and make their overall job experience better. This has made the work of internal and corporate communications professionals more challenging. According to a new survey of more than 250 communications professionals, nearly half (48 percent) said that to the extent employee engagement is important to their organizations, companies need to rethink digital workplace communications

The 2016 Digital Workplace Communications Survey, conducted by the PRSA Employee Communications Section and APPrise Mobile, creators of theEMPLOYEEapp, set out to learn what technology solutions are being used by employers to communicate and engage with their employees as well as which are the most effective.

“No one can question that the workplace is now a digital one.  Indeed, it has been for decades but the technological tools available keep evolving,” said Ally Bunin, Chair of the PRSA Employee Communications Section.  “As communications professionals, it is incumbent upon us to understand the technological landscape and to ensure that we use the best tools available so that we can be the most successful in our work.  The 2016 Digital Workplace Communications Survey confirms that while our industry is taking advantage of different digital solutions, the ways in which we are doing so are not necessarily as effective as they could be.”

PRSA Employee Communications Section and theEMPLOYEEapp…

Quelle: 2016 Digital Workplace Communications Survey: Companies Need to Rethink How They Communicate with Employees