Gone are the days of overly chipper, khaki-clad campus tour guides herding large groups of Baby Boomers through curated tours of brick buildings, according to Jeff Kallay, CEO of higher education consulting firm Render Experiences.
Mr. Kallay has been observing the changing face of campus recruitment for nearly 20 years, and he says that Generation X parents—raised on Nirvana, the fall of the Berlin Wall and the Challenger explosion—and their plugged-in, post-millennial children are visiting colleges and universities with a new outlook and new expectations.
According to Mr. Kallay, it’s up to colleges and universities to design “campus visit 2.0.”
“It is a cusp time, and we need to reach a new group of parents, who are stressed mentally and financially, and their children, who have access to more information than ever before,” Mr. Kallay said.
“I’m here to push the conversation forward so that universities can evaluate how they make students feel when they visit because that is how you find ‘best-fit’ students.”