INSURANCE companies have been warned to lift their game as traditional sales models are put under pressure by the growing expectations of younger digital-savvy consumers.
Although overall global satisfaction levels have improved, research shows the increasingly powerful Generation Y consumers are far from impressed.
The 2016 World Insurance Report, released yesterday by consultants Capgemini, found Australia had recorded some of the biggest improvements for consumer satisfaction, rising to a top-five ranking for the first time.
Australia is now ranked fourth in the world for positive experiences by insurance customers, up from eighth place previously.
Its customer experience level, measuring positive experience on a scale of 0 to 100, was rated at 77.2 points.